Your Ultimate Gothenburg Travel Guide: Do’s and Don’ts

Gothenburg, Sweden’s charming west coast city, is a delightful blend of rich history, vibrant culture, and scenic natural beauty. Known for its beautiful archipelago, bustling markets, and top-notch seafood, Gothenburg has something for everyone. But as with any destination, there are specific do’s and don’ts to keep in mind to make the most of your visit. Whether you’re planning a brief stopover or an extended stay, this guide will help you experience Gothenburg like a pro.

Getting Around Gothenburg

Do: Use Public Transport
Gothenburg has an excellent public transportation system that includes trams, buses, and ferries. The trams, in particular, are a charming way to explore the city, and they’re very affordable. The city offers a multi-day Gothenburg Pass, which includes unlimited travel on public transport and free entry to many popular attractions. Ferries also connect to the Southern Gothenburg Archipelago, allowing you to explore the stunning islands just a short ride away.

Don’t: Rely Solely on Taxis
While taxis are available, they can be quite expensive, especially for longer rides. If you need a taxi, be sure to choose a reputable company and agree on the price beforehand, as Swedish taxis can have variable pricing. Uber does operate in Gothenburg, which may be more economical, but in general, I found public transportation to be more convenient and cost-effective.

Navigating Gothenburg’s Culinary Scene

Do: Try Traditional Swedish Food
Sweden has a rich culinary tradition, and Gothenburg offers a range of delicious local dishes. You’ll find popular Swedish staples such as meatballs with lingonberry sauce, pickled herring, and gravlax (cured salmon). Gothenburg is also known as Sweden’s seafood capital, so make sure to try fresh seafood dishes like shrimp sandwiches (räksmörgås) and classic fish stew (fisksoppa).

Don’t: Miss the Fika Experience
Fika is a beloved Swedish tradition of taking a break for coffee and pastries, often with friends or family. In Gothenburg, you’ll find a wealth of cozy cafes where you can indulge in a fika, with popular treats like kanelbullar (cinnamon buns) and kardemummabullar (cardamom buns). Some popular cafes where you can enjoy a traditional fika experience include Da Matteo, Brogyllen, and Café Husaren.

Exploring Gothenburg’s Attractions

Do: Visit Liseberg Amusement Park
Liseberg is not only one of Gothenburg’s top attractions but also one of the most beloved amusement parks in Scandinavia. With thrilling roller coasters, live entertainment, and beautiful gardens, it’s a must-visit for families and thrill-seekers alike. If you visit during the holiday season, the park is transformed into a winter wonderland with Christmas markets and lights.

Don’t: Skip the Archipelago
Gothenburg’s Southern Archipelago consists of over 20 picturesque islands, accessible by ferry from the city center. The islands are car-free, making them perfect for walking, cycling, or simply enjoying the tranquility of nature. Vrångö, Styrsö, and Brännö are popular choices, each offering unique attractions and stunning views. Even if you have just a day to spare, a trip to the archipelago is a refreshing escape from the city.

Shopping in Gothenburg

Do: Visit the Local Markets
Gothenburg has a variety of markets where you can experience local culture and pick up unique souvenirs. Feskekôrka (the “Fish Church”) is a bustling seafood market housed in a striking building, offering fresh catches and ready-to-eat seafood dishes. If you’re in the mood for more traditional shopping, head to Magasinsgatan, where you’ll find a range of boutiques, cafes, and artisan shops.

Don’t: Shop Only at Chain Stores
While Gothenburg has its share of global brands, make sure to explore the smaller, local shops for unique finds. Haga, one of the oldest neighborhoods in the city, is home to charming boutiques and antique shops, perfect for picking up one-of-a-kind items. Supporting local businesses also means you’re taking home something truly representative of the area.

Engaging with the Local Culture

Do: Embrace the Swedish Language and Customs
While most Swedes speak excellent English, locals appreciate when visitors make an effort to learn a few basic Swedish phrases. Simple greetings like “Hej” (hello) and “Tack” (thank you) go a long way. Swedes are also known for their reserved and polite demeanor, so respect for personal space and manners are important.

Don’t: Be Overly Loud in Public Spaces
Swedish people tend to speak in softer tones in public areas, and it’s a good idea to follow suit. Being mindful of noise levels is particularly important in quiet areas like public transportation, parks, and cafes. Gothenburg’s serene environment is one of the things that makes it so appealing, and keeping noise levels low helps maintain this atmosphere.

Outdoor Activities

Do: Take Advantage of the Parks and Nature Reserves
Gothenburg is blessed with numerous parks and green spaces that are perfect for outdoor activities. Slottsskogen, the city’s main park, is ideal for picnics, leisurely strolls, and even visiting a free zoo. If you’re a hiking enthusiast, the Delsjö Nature Reserve offers beautiful trails, lakes, and even areas for swimming.

Don’t: Ignore the Weather
Gothenburg’s weather can be unpredictable, so dress in layers and bring rain gear just in case. Even in summer, it’s wise to have a light jacket and an umbrella on hand. The city’s coastal location means it can get windy, especially by the water. Checking the forecast before you head out for the day will help you stay comfortable and prepared.

Local Etiquette and Social Norms

Do: Observe Quiet Time on Sundays
Sundays are generally quieter days in Sweden, with many shops closed or operating on reduced hours. It’s a time for family gatherings and relaxation, so don’t be surprised if the city feels slower-paced. This is a great day to explore Gothenburg’s parks, go for a stroll in the archipelago, or enjoy a relaxed brunch at a local café.

Don’t: Forget to Take Off Your Shoes Indoors
Swedes have a tradition of removing their shoes when entering someone’s home, and some establishments may follow this custom as well. If you’re invited to a local’s home or even staying in an Airbnb, it’s polite to take off your shoes at the door. You may even notice signs in certain public spaces asking visitors to remove their footwear.

Budget Tips for Gothenburg

Do: Take Advantage of Free Attractions
While some of Gothenburg’s attractions come with an entrance fee, there are plenty of free activities to enjoy. The Gothenburg Museum of Art offers free entry to its main exhibitions, and Slottsskogen Park provides free access to beautiful gardens and a zoo. Walking tours of the city center are another excellent way to explore on a budget.

Don’t: Overlook City Passes
If you’re planning to visit multiple attractions, consider purchasing the Gothenburg Pass, which provides access to many of the city’s top sites, including Liseberg Amusement Park, the Universeum science center, and boat tours. The pass also covers public transportation, making it a cost-effective choice if you plan to explore extensively.

Exploring Gothenburg on Two Wheels

Do: Rent a Bicycle
Gothenburg is a bike-friendly city with numerous dedicated bike lanes and rental options. City bikes are available through local services like Styr & Ställ, where you can rent bikes by the hour or day. Exploring by bike is an efficient and enjoyable way to see the city’s sights, including the waterfront and picturesque neighborhoods like Haga.

Don’t: Forget a Helmet
While it’s not legally required for adults to wear a helmet, it’s strongly recommended for safety. Most bike rental shops provide helmets upon request, and it’s wise to wear one, especially if you’re unfamiliar with the local roads. Gothenburg’s drivers are generally courteous, but it’s always best to stay safe and follow cycling rules.

Staying Safe in Gothenburg

Do: Be Cautious on Trams and Buses
Gothenburg’s public transport is safe and efficient, but it’s always wise to keep an eye on your belongings, especially during peak hours. While the city has a low crime rate, petty theft can occur in crowded areas. I recommend using a crossbody bag and keeping your wallet and phone secure.

Don’t: Worry Excessively
Gothenburg is one of the safest cities in Europe, with a welcoming and friendly atmosphere. The city’s neighborhoods are well-maintained, and it’s safe to walk around most areas at any time of day. As with any city, it’s wise to exercise general caution, but Gothenburg’s laid-back vibe makes it easy to relax and enjoy your time here.

Gothenburg is a wonderful destination for travelers looking to experience Swedish culture, natural beauty, and local charm. By keeping these do’s and don’ts in mind, you’ll be well-prepared to navigate the city, make the most of its attractions, and enjoy a truly memorable trip.